In 2016 Colombia was struggling with the possibility of building a new future as a nation leaving behind more than 50 years of war that have killed thousands. The country was divided and polarized between saying NO to a non popular peace process or YES to a new intent of reconcile as a society. Carlos Duque invited our creative director Mauricio Mogollon to be part of a team of recognized national creatives who were making efforts to bring awareness the opportunity to rewrite the history of the nation.
A TV campaign supported by the main TV Channels was launched
The Brand created by Carlos Duque for the Campaing
GRAPHIC SYSTEM CREATED BY LUCHO CORREA AND HIS TEAM AT LIP AGENCY BROUGHT A VIBRANT, COLORFUL AND VIVID STYLE TO THE CAMPAIGN
LUCHO CORREA :: MAURICIO MOGOLLON :: ANGEL BECASSINO :: CARLOS DUQUE