The idea was to create awareness and engagement with the people of San Andrés.
We created a strategy in two steps: the first one was to promote the ability to dream big of this little Colombian island; and the second one was to get awareness of the smiles of the people of the island: big, open, and warm smiles.
We created videos with actual people on the island and promoted the content through Facebook (the strongest social network among the people of San Andres). This way, they recognized each other and couldn´t resist sharing and reacting positively to the content reaching more than 250.000 video views and reaching more than 600.000 people on an island of 75.000 inhabitants with a minor media investment.
We created videos with actual people on the island and promoted the content through Facebook (the strongest social network among the people of San Andres). This way, they recognized each other and couldn´t resist sharing and reacting positively to the content reaching more than 250.000 video views and reaching more than 600.000 people on an island of 75.000 inhabitants with a minor media investment.
